.service-copy li.minimum-ad-spend{padding:13px 15px;margin:16px 0 8px;border-left:2px solid var(--coral);background:#ffffff09;max-width:410px}.service-copy li.minimum-ad-spend:before{display:none}.minimum-ad-spend strong{display:block;font-size:12px;line-height:1.5;font-weight:600;color:var(--paper)}.minimum-ad-spend span{display:block;color:#c1c4b8;font-size:10px;line-height:1.6;margin-top:5px}.sales-funnels{max-width:1700px;margin:auto}.funnel{display:grid;grid-template-columns:.85fr 1.15fr;gap:8%;padding-top:80px;padding-bottom:80px}.funnel-capture{background:#e5e7db}.funnel-copy{padding-top:24px}.funnel-copy .section-label{font-size:8px;margin-bottom:27px;letter-spacing:.7px}.funnel-copy h2{font-size:clamp(34px,3.5vw,54px);letter-spacing:-2.1px;line-height:1.08}.funnel-copy>p{font-size:13px;line-height:1.7;color:#646c5c;max-width:365px;margin-top:26px}.funnel-goal{margin-top:31px;border-top:1px solid #b9c2ad;padding-top:20px;max-width:365px}.funnel-goal>span{display:block;font-size:8px;letter-spacing:1px;margin-bottom:10px;color:#646c5c}.funnel-goal>strong{font-size:19px;line-height:1.3;font-weight:500;letter-spacing:-.5px}.funnel-copy .text-link{margin-top:25px;font-size:12px}.funnel-map{min-width:0}.funnel-map-label{display:flex;justify-content:space-between;gap:15px;align-items:center;font-size:8px;letter-spacing:.9px;color:#646c5c;margin-bottom:18px}.funnel-map-label>span:last-child{font-size:19px}.funnel-stages{list-style:none;margin:0;padding:0;display:grid;gap:21px}.funnel-stages>li{display:flex;position:relative;align-items:flex-start;gap:19px;padding:18px 23px;width:calc(100% - var(--step)*18px);margin:0 auto;background:#f6f6ed;border:1px solid #cbd1c1}.funnel-stages>li:after{content:'↓';position:absolute;bottom:-21px;left:50%;transform:translateX(-50%);color:#7c8572;line-height:20px;font-size:17px}.funnel-stages>li:last-child:after{display:none}.funnel-number{font-size:11px;color:#6d7762;padding-top:2px;flex-shrink:0}.funnel-stages li>div{min-width:0}.funnel-stages small{display:block;font-size:7px;line-height:1.5;letter-spacing:.7px;color:#6d7762;margin-bottom:6px}.funnel-stages h3{font-size:18px;font-weight:500;letter-spacing:-.4px;line-height:1.2}.funnel-stages p{font-size:10px;line-height:1.6;color:#646c5c;margin-top:6px;max-width:420px}.funnel-stages .funnel-agent{background:#dce2d1;border-color:#bcc7ae}.funnel-stages .funnel-outcome{background:var(--coral);border-color:var(--coral);color:var(--ink)}.funnel-outcome .funnel-number,.funnel-outcome small,.funnel-outcome p{color:var(--ink)}.funnel-followup{margin-top:22px;display:flex;gap:12px;border-top:1px dashed #adb9a0;padding-top:17px;color:#646c5c;font-size:10px;line-height:1.6}.funnel-followup>span{font-size:20px;line-height:1.3}.funnel-followup strong{font-weight:600}.funnel-sale{background:var(--ink);color:var(--paper)}.funnel-sale .funnel-copy>p,.funnel-sale .funnel-goal>span,.funnel-sale .funnel-map-label,.funnel-sale .funnel-followup{color:#b9c1ae}.funnel-sale .tiny-cross{color:var(--coral)}.funnel-sale .funnel-goal{border-color:#ffffff30}.funnel-sale .funnel-copy .serif{color:#f18b6e}.funnel-sale .funnel-stages>li{background:#2d332a;border-color:#4b5543}.funnel-sale .funnel-stages .funnel-number,.funnel-sale .funnel-stages small{color:#aebaa2}.funnel-sale .funnel-stages p{color:#bec6b4}.funnel-sale .funnel-stages>li:after{color:#8e9e7f}.funnel-sale .funnel-stages .funnel-agent{background:#3b4434;border-color:#617052}.funnel-sale .funnel-stages .funnel-outcome{background:var(--coral);border-color:var(--coral);color:var(--ink)}.funnel-sale .funnel-outcome .funnel-number,.funnel-sale .funnel-outcome small,.funnel-sale .funnel-outcome p{color:var(--ink)}.funnel-sale .funnel-followup{border-color:#647157}
@media(max-width:1050px){.funnel{gap:6%}.funnel-copy h2{font-size:35px;letter-spacing:-1.7px}.funnel-stages>li{padding:16px 18px;gap:14px;width:calc(100% - var(--step)*12px)}.funnel-stages h3{font-size:16px}.funnel-stages p{font-size:10px}.funnel-copy .section-label{font-size:7px;letter-spacing:.4px}.funnel-copy>p{font-size:12px}.funnel-goal>strong{font-size:18px}}
@media(max-width:600px){.funnel{grid-template-columns:1fr;padding-top:48px;padding-bottom:48px;gap:38px}.funnel-copy{padding-top:0}.funnel-copy .section-label{font-size:7px;letter-spacing:.5px;margin-bottom:22px}.funnel-copy h2{font-size:36px;letter-spacing:-1.8px}.funnel-copy>p{font-size:12px;margin-top:22px;max-width:100%}.funnel-goal{margin-top:23px;padding-top:17px;max-width:100%}.funnel-goal>strong{font-size:18px}.funnel-copy .text-link{font-size:11px;margin-top:16px}.funnel-map-label{font-size:7px;letter-spacing:.7px;margin-bottom:14px}.funnel-stages>li{gap:12px;padding:16px;width:calc(100% - var(--step)*9px)}.funnel-stages h3{font-size:17px}.funnel-stages small{font-size:6px;letter-spacing:.5px}.funnel-stages p{font-size:10px;line-height:1.6}.funnel-number{font-size:9px}.funnel-followup{font-size:9px}.minimum-ad-spend strong{font-size:11px}.minimum-ad-spend span{font-size:9px}.service-copy li.minimum-ad-spend{padding:12px;margin-top:15px}}
@media(min-width:601px) and (max-width:760px){.funnel{grid-template-columns:.85fr 1.15fr;gap:5%;padding-top:55px;padding-bottom:55px}.funnel-copy h2{font-size:30px;letter-spacing:-1.4px}.funnel-copy>p{font-size:11px}.funnel-copy .section-label{font-size:6px}.funnel-goal>strong{font-size:16px}.funnel-copy .text-link{font-size:10px;gap:15px}.funnel-map-label{font-size:6px;letter-spacing:.4px}.funnel-stages>li{width:calc(100% - var(--step)*8px);gap:11px;padding:15px 13px}.funnel-stages h3{font-size:15px}.funnel-stages small{font-size:6px;letter-spacing:.4px}.funnel-stages p{font-size:9px}.funnel-followup{font-size:9px}}